Esteban Cortazar with Exito Fashion Show
will open Colombiamoda 2010

- It is an innovative alliance in which a collection designed by Cortazar will be presented for the first time in Colombia.
- For the first time, a collection presented at a Colombiamoda runway may be purchased on the day following its launch.
- Esteban Cortazar with Exito is a milestone in the history of fashion in the country.
- Inexmoda supports the project, as a way of democratizing access to fashion products in the country.

The cooperation project prepared for Exito by the Colombian designer Esteban Cortazar, has been selected as the inaugural fashion show of Colombiamoda 2010 next July 26. This time around the Esteban Cortazar with Exito project will be presented, a collection of 97 references, 83 of apparel and 14 of accessories, which will be produced in the country and that will become a milestone in the history of fashion in Colombia.

Esteban Cortazar with Exito will be available in 10 selected points of sale of Exito, one day after being presented on the runway, in other words, starting July 27. Never before in the world of fashion have collections presented on the runway, been available on the day following their presentation, which reaffirms the innovation and leadership of Grupo Exito.

Furthermore, Esteban Cortazar will visit some Exito points where he will offer advice to women on how to dress the collection of the most recognized Colombian designer in world fashion.    

Esteban Cortazar with Exito will become a unique collection, special and impeccable that will offer complete looks through versatile apparel with top quality materials.

Why is Esteban designing for Exito 
“For me it is a dream come true: I have always wanted to do something special for my country but had not yet found the ideal project and opportunity. Fortunately it came hand in hand with Exito and that is why from the moment it was presented to me I accepted it without hesitation. I love what I do and I feel that I am in the right moment to share with the women of my native country all the experience I have obtained until now. It was an exiting challenge and to make it real I decided to think of women, who have always seduced and inspired me, I though of that attractive, joyful, young and mature woman.”
 Esteban Cortazar

The innovation in volumes, textures and proportions are highlighted. With this proposal Colombian women will be offered the possibility of dressing with the latest trends of international fashion at affordable prices.

Inexmoda, project ally
Inexmoda and Exito join forces once again in a project that is the result of a natural relationship that both companies have nurtured for years, and that today make the presence of Esteban Cortazar in the inaugural fashion show of Colombiamoda 2010 possible.

This event is for Inexmoda one of the most important vehicles to reach all those interested in design, creativity, transformation, and the fashion industry; and with this project Inexmoda and Exito, together with the talented designer Esteban Cortazar, will present their best to over 4,000 people.

With this alliance the best way of taking Creative Transformation from theory to practice is found.