Medellín, September 18, 2007

• The training is one of Inexmoda’s important activities for the second semester.
• International and local experts will teach the latest concepts and newest ideas for many Colombian companies to take advantage of the opportunities in global business markets.

Nowadays, when the competition is more aggressive, the marketing strategies must be more direct, personalized and eloquent. The training as an improving strategy always becomes more important and turns to be one of the most effective methods to face the competitiveness challenges.

As one of the Inexmoda’s services for the textile-clothing industry, the institute has several conferences scheduled for the second semester of the year 2007 with international and local experts. These conferences aim to teach the latest concepts and newest ideas for the Colombian companies to take advantage of the opportunities in global business markets.

The conferences will be focused for the design and marketing departments of the companies in subjects such as: design topics, points of sale (POP), visual merchandising, marketing, sales, purchases and production.

2007 SECOND SEMESTER SCHEDULE

August 15 and 16: “Industrial Costs”.
September 5 and 6: “Window-shopping and visual merchandising basis”. September 11 and 12: “Commercial space administration and client service”. October 30: “Sensory marketing, emotional marketing and experience marketing”.

SCHEDULE WITH INTERNATIONAL EXPERTS

September 18, 19 and 20: “Strategic design applied to commercialization.” Presented by Paulina Becerra, Coordinator of the design and innovation Metropolitan Institute of Buenos Aires, Argentina.

For more information please contact Inexmoda.
Phone number 057 4 3115912 ext. 118